Singers, Bands & the Artist Management Team

As singers and bands compete for the ears of music industry pro’s, hoping to become the next greatest pop icon, mangers and the relationships with their acts have become increasingly important. With the evolution of technology, the internet and fledgling record labels, trying to compete for the next money making act, you can be sure that artist managers have their plates full sifting through myriads of press kits and demos trying to pick the needle out of the haystack.

With each demo that is sent out, artists wait in anticipation of what might become their next step in their artist career pathway. Most of the time, however, the group or singer is met with the, “Thanks for your submission, but no thanks,” letter at the door. What can singers and bands do to increase their odds of developing a relationship with an artist manager? Good question – Let’s look at some ideas and concepts that you can put to work as you try to move your career forward.

As a former talent booking agent with the William Morris Agency and as the owner of http://www.reelmusician.com, I can tell you that one of the biggest walls that is built between artist managers and acts is a singer or group that is not prepared. They want the representation, but not the responsibility and financial demands that are placed upon them in the initial phase of their careers. They want someone to hold their hand and make it happen for them before they have sunk initial investments whether time, money or emotional investments that being maturity and basic music business knowledge and understanding. With this wall up you can forget it. There’s too much competition out there for a manager to waste their time – Would you? – Of course not and neither will they. Therefore, you make it your first priority to be prepared.

How do you prepare yourself or your band you ask? – Great question. Start with your music. Is your music the same run of the mill sound that’s already out there at countless levels? Does your music or style lend itself to marketing, or can if be differentiated from scores of others already signed to the majors? Be honest here. Quite honestly many individuals or acts have copied the sound of some other act and have not fully matured into developing their own sound. There’s nothing wrong with having musical influences, every act out there will tell you who has captured their musical hearts, but your sound has got to sound like you.

What does your press kit look like that you are sending out? Is it self-produced with fairly good looking pictures, bios, etc, or is it even a step below that? Your press kit has to shine and grab the attention of your music industry pros or you can forget it. Consider having your press kits reviewed and re-worked where necessary. You’re really missing the ball if you don’t have not only a professional looking press kit, but one that is specifically designed to get your act through the obscure doors of the music industry.

What are you doing now that is worthy of representation? Is it a dream or a real concrete musical idea that will grab the hearts of your listeners? Your listeners have to fall in love with your music. All it takes is one individual with a little clout at a record label to fall in love with your music for them to start talking you up in the halls. And with a little clout, nobody wants to be on the wrong side of the aisle on any given project, so therefore, the ball starts to roll. That’s how it usually works and good managers know this.

When you start out looking for a good manager you want to find out as best you can how authentic, honest and obviously go-getters they are. When you start to approach managers, understand that they only have so much time and resources. Da you say. Well put that information into practice. As you approach managers, what can you do to not only make their lives and jobs easier, but to let them know that you are not a “taker.” Do you know how many individuals, on a regular basis, who approach us wanting to be stars, who want us to invest all of our time and resources without offering anything in return? – Countless. Don’t do that. Offer something to your manager. Offer to help pay for the phones, press kits, postage, etc on behalf of your act. Now you’ve got the attention of the manager. He or she now knows that you are not a taker and are a serious contender in the music industry campaign. Never thought about that did you?

When you start to approach managers, your press kits, as previously detailed, need to exude professionalism. You will want to include a logo that has been specifically designed for you or your act. This logo should be remember able and characteristic of the emotional tone you want the act to initially portray and look like. Put this logo on all of your material including websites, pictures, bios, CD’s, etc. Don’t send out press kits without a logo. There is a lot of software out there to help you with logo creation, but if you need further help you may contact us tgauger@reelmusician.com or 615-300-5030 and we can help you with it.

In closing your approaching artist managers with the “We’ve got a great attitude and would like to do our part,” mentality will go along ways. Make sure that the demos you are sending out, are worthy to roll down the halls of the record labels with artist press kits that shine and show detailed experience and marketing knowledge sure to grab the attention of A&R directors. Do your part and hopefully one day an artist manager will do theirs on your behalf.

Efficiency at Work – How Leaders Should Manage Teams

Working as a team leader can be challenging. There are so many pieces that need to come together in order to create an efficient work environment. Leaders are specially prepared for certain issues in executive leadership training, but there are still many unexpected issues that arise in the workplace. For example, social loafing and group norms are challenges that need to be handled carefully. In order to learn how to effectively deal with these problems, it’s important to first understand what they are.

Group norms are guidelines or operating principles that everyone understands and agrees upon. Groups benefit from having strong norms. However, norms don’t just evolve. Especially when groups are made up of diverse individuals, it’s important that they don’t take norms for granted. Executive leadership training explains that the difference between satisfied and productive group members and group members who are frustrated is often the difference between groups that have well-established norms and those that are floundering.

The next issue that can arise involves something called social loafers. Social loafing is when group members get away with not doing their share of work and when other group members let them get away with it. Sometimes this occurs if a worker is likeable, other times it occurs because the other group members just don’t want to speak up about the other’s performance. It’s important to speak up and to be proactive. Right from the beginning, group members need to know what will happen to social loafers. If the group has specific operating principles in place, and everyone understands the consequences, social loafing is much less likely to occur.

Similarly to executive leadership training, in financial management courses future managers are taught the importance of honestly addressing social loafers because they can affect productivity negatively. Financial managers learn how to communicate with different levels of executives as well as communicate strategies, which is important in motivating people to meet goals. It is the financial manager’s job to deliver results, which directly depends on the success and organization of their team.

It’s necessary to have an organized and cohesive team in order to thrive. There are ways to see if you have a cohesive team on your hands. For example, you should first think back about all of the teams that you have belonged to whether it is in the organization you are in now or in previous positions that you may have held. If you think about the best group experience you have ever had, chances are that you are thinking of a highly cohesive team. A cohesive team works together, and you feel valued. You feel your contributions are valued and that people listen but may not necessarily agree. In fact, one of the hallmarks of a cohesive team is that members feel comfortable disagreeing with one another but do so respectfully. Financial management courses discuss how managers should deal with disagreement respectfully in order to be successful.

Overall, leaders can successfully manage their teams by recognizing social loafing before it negatively affects the rest of the group members, harming morale and the team’s performance. Also, managers can be effective by communicating honestly with all team members. Organization, strategy, honesty, and speaking up are keys to establishing strong group norms and ensuring that diversity is a positive influence on the group.

5 Reasons Why You Need a Trade Show Management Team

One of the most effective ways of keeping your business competitive is to present at industry trade shows. For events like this, it’s all about putting your company’s best foot forward and staying apprised of changes in your industry. If you are a business owner or an executive, you know that shows are one important component of an overall marketing strategy. What you might not know is that a third-party vendor can help you by building and handling the logistics of your show booth.

Here are some of the compelling reasons to hire a third-party management team.

1. It Saves You Time

Time is hard to come by these days, and whenever you can delegate time-consuming and tedious work to someone else, that frees up time to focus on other things. The ability to have someone outside of your business developing and building your booth means you and your own team can spend less time worrying about the event preparation, and more time worrying about your bottom line.

2. You Get Second Opinions

These are management teams with valuable experience. No matter how much you try to foster discussion and independent thinking in your business, at some point, it is possible to get stuck on one idea and lose touch with other ways of doing things. Having experts with novel ideas on how to utilize your trade show booth can help you regain a sense of perspective.

3. You Get New Contacts

Networking is all about who you know. Trade show management experts know a lot of people, and what better way to position yourself as a preeminent leader in your industry than to network through experts? You get a number of benefits from simply talking to people who know other people.

4. It Makes Financial Sense

One big benefit to such events is the way it helps you market your company. Advertising can be a shot in the dark sometimes, but you know that anyone at the trade show inherently has some interest in the kind of product or service your company provides. The money you put towards building your trade show exhibit can pay dividends later when you get new clients and contacts.

5. They Know Trade Shows

Since the point of a trade show exhibit is about marketing your company, you should turn to the people who build exceptional exhibits for a living. You might know your company, and even your industry, but a management team know these type of events best. Let them help you with their expertise.

To learn more about how you can build or rent a custom booth for your business,and have it delivered to your next trade show, contact Acer Exhibits.