Singers, Bands & the Artist Management Team

As singers and bands compete for the ears of music industry pro’s, hoping to become the next greatest pop icon, mangers and the relationships with their acts have become increasingly important. With the evolution of technology, the internet and fledgling record labels, trying to compete for the next money making act, you can be sure that artist managers have their plates full sifting through myriads of press kits and demos trying to pick the needle out of the haystack.

With each demo that is sent out, artists wait in anticipation of what might become their next step in their artist career pathway. Most of the time, however, the group or singer is met with the, “Thanks for your submission, but no thanks,” letter at the door. What can singers and bands do to increase their odds of developing a relationship with an artist manager? Good question – Let’s look at some ideas and concepts that you can put to work as you try to move your career forward.

As a former talent booking agent with the William Morris Agency and as the owner of http://www.reelmusician.com, I can tell you that one of the biggest walls that is built between artist managers and acts is a singer or group that is not prepared. They want the representation, but not the responsibility and financial demands that are placed upon them in the initial phase of their careers. They want someone to hold their hand and make it happen for them before they have sunk initial investments whether time, money or emotional investments that being maturity and basic music business knowledge and understanding. With this wall up you can forget it. There’s too much competition out there for a manager to waste their time – Would you? – Of course not and neither will they. Therefore, you make it your first priority to be prepared.

How do you prepare yourself or your band you ask? – Great question. Start with your music. Is your music the same run of the mill sound that’s already out there at countless levels? Does your music or style lend itself to marketing, or can if be differentiated from scores of others already signed to the majors? Be honest here. Quite honestly many individuals or acts have copied the sound of some other act and have not fully matured into developing their own sound. There’s nothing wrong with having musical influences, every act out there will tell you who has captured their musical hearts, but your sound has got to sound like you.

What does your press kit look like that you are sending out? Is it self-produced with fairly good looking pictures, bios, etc, or is it even a step below that? Your press kit has to shine and grab the attention of your music industry pros or you can forget it. Consider having your press kits reviewed and re-worked where necessary. You’re really missing the ball if you don’t have not only a professional looking press kit, but one that is specifically designed to get your act through the obscure doors of the music industry.

What are you doing now that is worthy of representation? Is it a dream or a real concrete musical idea that will grab the hearts of your listeners? Your listeners have to fall in love with your music. All it takes is one individual with a little clout at a record label to fall in love with your music for them to start talking you up in the halls. And with a little clout, nobody wants to be on the wrong side of the aisle on any given project, so therefore, the ball starts to roll. That’s how it usually works and good managers know this.

When you start out looking for a good manager you want to find out as best you can how authentic, honest and obviously go-getters they are. When you start to approach managers, understand that they only have so much time and resources. Da you say. Well put that information into practice. As you approach managers, what can you do to not only make their lives and jobs easier, but to let them know that you are not a “taker.” Do you know how many individuals, on a regular basis, who approach us wanting to be stars, who want us to invest all of our time and resources without offering anything in return? – Countless. Don’t do that. Offer something to your manager. Offer to help pay for the phones, press kits, postage, etc on behalf of your act. Now you’ve got the attention of the manager. He or she now knows that you are not a taker and are a serious contender in the music industry campaign. Never thought about that did you?

When you start to approach managers, your press kits, as previously detailed, need to exude professionalism. You will want to include a logo that has been specifically designed for you or your act. This logo should be remember able and characteristic of the emotional tone you want the act to initially portray and look like. Put this logo on all of your material including websites, pictures, bios, CD’s, etc. Don’t send out press kits without a logo. There is a lot of software out there to help you with logo creation, but if you need further help you may contact us tgauger@reelmusician.com or 615-300-5030 and we can help you with it.

In closing your approaching artist managers with the “We’ve got a great attitude and would like to do our part,” mentality will go along ways. Make sure that the demos you are sending out, are worthy to roll down the halls of the record labels with artist press kits that shine and show detailed experience and marketing knowledge sure to grab the attention of A&R directors. Do your part and hopefully one day an artist manager will do theirs on your behalf.

Choosing a REIT Management Team

Real estate in Canada is a business that requires active management in order to enhance value, increase yield and reduce risk to investors. Real estate investment trusts are dedicated to increasing rental income by increasing occupancy rates, enhancing the value of the property, and thereby, over time, commanding higher and higher rental rates. REIT management teams typically try to maintain current occupancy without interruption and renew existing tenants in order to reduce leasing costs and therefore ensure higher distributions. At the same time, a REIT management team will focus on providing affordable business premises for tenants to prevent turnover, and ensuring this affordability means keen attention to providing good value and service through spending on operating costs.

REITs typically feature a professional team that manages a diversified portfolio of high quality office and industrial assets in different locations. A REIT is focused on managing and growing growing a stable cash flow that generates sustainable returns by adapting our strategy and tactics according to constantly changing conditions in the real estate industry and the greater economy. A REIT management team typically works hard to build a growth-oriented portfolio of properties, with the end result of ensuring that unitholders (investors) receive sustainable cash distributions over long periods of time. A REIT management team also ensures that the activities of the trust adhere to appropriate legislation, and that distributions are well documented for tax purposes. All of this management oversight ensures healthy, sustainably returns, as well as due diligence that offers unitholders trust, confidence and certainty.

A REIT management team also develops and executes a strategy in order to provide a solid platform for stable and growing cash flows. Portfolios are usually composed of office, commercial or industrial space in concentrated key markets. Managers make sure REIT properties are ideally located, suitably priced and are able to produce consistent cash flow that increases over time. A strong team of should be entrepreneurial property managers who are highly experienced in the real estate professionals Focused on achieving increasing sustainable revenue and cashflow from REIT assets is always a top priority.

REIT managers will also work hard to diversify portfolios to mitigate risk – growth is achieved by continuously seeking properties that enhance the overall portfolio of the trust. As well, strong tenants help mitigate risk and also ensure the sustainability of distributions. REIT management teams should also operate the business in a disciplined manner; financial analysis and balance sheet management will help maintain a prudent capital structure.

Homeowner Association Management Teams Bring Added Value

One reason that people choose to rent property instead of buying is the ease of doing so. They pay their rent every month and, because they do, they know that the property will be cared for. After all, how nice is it that maintenance is just a phone call away? Property owners, generally, don’t get this luxury.

Many neighborhood and condo associations organize themselves into home owner associations in order to take share the financial burden and management burden of caring for property. Usually, monthly meetings are held in which maintenance decisions are made, the financial health of the organization is evaluated, delinquent payments are discussed, and future plans for the neighborhood or building are proposed. Most of the time, these organizations are run by one member who invariable sacrifices much of his or her time managing the association. These volunteers hire maintenance, lawn service, check local building codes, recover late payments, and manage the association’s money.

New association management companies are now providing an affordable alternative to volunteer-only home owners associations. The problem is that a volunteer, if they did just the minimum needed to maintain the building, spends a lot of his or her time. So, there are things that the average volunteer probably would not go out of their way to do. For instance, an association management company can offer professional financial analysis. I doubt many volunteer association managers do that.

Surprisingly these management companies are able to provide this service at a reasonable cost. They are able to do so, because they spread the costs of, say, a gardener, among many properties. So, because the manager is “a big” client of his lawn care business, he gives him a deal. Fees depend on the level of management, i.e. number of services, needed by the association. They provide services that most associations already use, but they can also to add value to the property by providing professionals to serve the associations. Their experience personnel attend association meetings and provide information to it members about monthly financial reports and budget preparation.

There are two major advantages to outsourcing the association’s management. The first is that collecting delinquent payments from your neighbors can cause a lot of problems. Association managers will do that for you and will even start the early stages of the collection process. The other main advantage is that it makes your property more marketable. One of the first things a potential buyer is going to look at is the financial health of the association. If you show them monthly financial reports, there is no doubt they will be impressed.

Managing a home owners association is a daunting task, one that with which working professionals can barely keep up. Yet for a similar price, the grunt work can be outsourced to a company whose business is property management. This service could add value to your property while taking the headache of owning a home away.